Midway Bike Path Identity and Promotion
The Midway Bike Path is a real project to create bike paths through downtown and suburban Cleveland, Ohio. For this student group project, we were tasked with creating our own identity, wayfinding system, and promotional materials. My main responsibilities were creating the map, billboards, and bus stop posters. You can read more about the actual Midway project here.
View the process book for design rationale and more.
This project won a Gold Award at the UCDA Conference in 2024.
![Logo Explorations](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/a99717b1-6b16-4bc6-81d0-c3fd83357454/Logos.png)
Logo Explorations
![Final Logo Lockups](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/24e2f3ce-bacd-4339-bb48-31fdf63ce1d5/Logos-41.png)
Final Logo Lockups
![MidwaySignageFinalSigns-01.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/0dd77e49-2b77-4406-b138-d8f72c3d22e3/MidwaySignageFinalSigns-01.png)
![MidwaySignageFinalSigns-02.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/cb40dad8-1f3b-4b38-a563-e5223815f137/MidwaySignageFinalSigns-02.png)
![MidwaySignageFinalSigns-03.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/ea39f008-fae7-47de-9a80-fd340f3a93fa/MidwaySignageFinalSigns-03.png)
![MidwayPosters-01.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/60043996-dc96-4e07-8752-c98a3856b3b5/MidwayPosters-01.png)
![MidwayPosters-03.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/bfb35582-826d-4508-b141-e692b56af971/MidwayPosters-03.png)
![MidwayPosters-04.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/d28d50e7-dac8-4232-8f65-2cdcc6aae0c4/MidwayPosters-04.png)
![Pink Posters-01.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/dc06931e-b189-4132-8831-9f52204d7cf8/Pink+Posters-01.png)
![Pink Posters-02.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/4c630301-2de5-4830-be70-efa21c3ba0d6/Pink+Posters-02.png)
![Pink Posters-03.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/e7c429e3-2bcd-4499-a37b-9a7113532500/Pink+Posters-03.png)
![MidwayPosters-07.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/3d0a57e5-b083-4665-9d84-3782cb91088c/MidwayPosters-07.png)
![MidwayPosters-08.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/e24a5da7-6871-4023-9a9e-3d3f9674c863/MidwayPosters-08.png)
![MidwayPosters-09.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/868ca631-c280-49f8-9331-afbf0e55b128/MidwayPosters-09.png)
![Screen Shot 2023-12-27 at 12.30.40 PM.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/43a6465a-ee70-4832-af8d-8088a06f94ee/Screen+Shot+2023-12-27+at+12.30.40+PM.png)
![Screen Shot 2023-12-27 at 12.30.30 PM.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/c473c763-12a0-4373-8f51-219bf196b5a1/Screen+Shot+2023-12-27+at+12.30.30+PM.png)
![MidwayBillboards-04.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/13804738-6be9-48c2-a917-af8497b9779b/MidwayBillboards-04.png)
![MidwayBillboards-07.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/8972bec2-d447-43d1-b277-0eda7dc4c10c/MidwayBillboards-07.png)
![MidwayBillboards-10.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/c4b04487-cca7-4037-8f70-f73467cccdb1/MidwayBillboards-10.png)
![MidwayBillboards-11.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/e0a9f70e-1216-40c8-8b91-fd8db0d72cc0/MidwayBillboards-11.png)
![MidwayBillboards-13.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/87a44d9d-d38b-419b-b1a7-7129d0b743fd/MidwayBillboards-13.png)
![MidwayBillboards-14.png](https://images.squarespace-cdn.com/content/v1/60c776c0cd6ad630738b185b/8cf637fe-b810-4ef4-a7f5-f95a38afce78/MidwayBillboards-14.png)