OKRA! | Brand Identity and Application

OKRA! is a sustainable grocery store in which all products are packaged in recyclable containers that can be dropped off at the store when empty to be used again.

It is a vegetable that is not very common in our target audience’s everyday cuisine. Because of this, the name alludes to something people are aware of but may not know a lot about, and would be curious to learn more.

OKRA! promotes interest to those who don’t know about certain ingredients and closed-loop recycling by allowing them to enter the store, ask questions, and broaden their knowledge of how to lessen their footprint on the environment.

To view my process for the final brand, click here.