San Diego Zoo Promotional Poster Series

To promote different elements of the San Diego Zoo and get the attention of children and families, these posters aim to attract new visitors. Whether it is promoting the zoo as a whole, a specific exhibit, or a specific animal, I wanted to create a range of styles. With this project, I had a lot of fun translating tactile elements into digital designs. For example, banana peels, cut paper, and felt fabric were scanned into the computer to create the patterns and experimental type.